Casinos Use Hypnotic Loop Music to Trick Someone’s Brain:
This tactic has been used for years, now casinos have become smarter. Not only do they pipe in subtle bio rhythmic pulse music, but they also use music prompts and pattern interrupts. How does this work? Have you ever walked through a casino where, literally, machines yell at you or shout out, "Wheel of Fortune!" or have a distinct sound? The certain sounds of these programmed machines are enough to disrupt the pattern and equilibrium of the passerby. Someone that normally wouldn't have stopped will now find themselves transfixed to the machine. The tactic is deliberate, complex and timed. The ambient sounds and the machines shouting are a deliberate attempt to bypass the critical faculty and conscious decision making brain. The stimuli then goes to the subconscious part of the brain with the desired outcome the casino needs.
Casinos Use Subliminal Messaging Techniques:
Count how many times you see the word "Win" or "Jackpot." Make note of how many times you see phrases like "Winners Bar" or "High Rollers Lounge." The messages are everywhere. People purchase other people's lifestyles. How many times have you seen a celebrity or high roller in a casino and brushed shoulders with them? Didn't think so- me neither! You see the job of the casino is to promote the lifestyle and winning culture without actually displaying it. There is a fine line between selling sizzle and displaying the end result. The messages of success are everywhere, in the name of a slot machine for instance: "Lucky 7" (playing on the fact most people choose 7 and lose 13). Flyers, signs and posters draped on walls show happy, smiling faces and past winners who won the dream lifestyle they always wanted. The bright imagery of casinos almost have a "Palace" like effect, embedding that the casino is a place of high achievement and royalty. From the color of the carpet, that contains a pattern interrupt where you never see the start and end of it, to bright colored bars with an array of lighting are all staged to lure you into a sense of bewilderment and excitement. Subtle messages and the delivery are executed by staff in what they say and how they greet you; from check in to check out. It’s natural for people to also gravitate to those they are attracted to, hence the noisy winner tables are on the edges of the other tables, you see the winners first before going further inside.
Sensory Overload Seen in Casinos:
The tricks to lure you in range from mild to extreme and simple to complex. The range of sensory overload is profound and very real. Next time you are in a casino, walk to the center and stop and look at it in a 360° way. Out of every corner of your eye, you’re guaranteed to see emotional triggers that beg for a response. What do I mean? Well in the center, at 360, you will catch a glimpse of: cashiers handing out money; food venues; bar and social areas; winners yelling with excitement; attractive women. It’s the absolute truth, go and look. What you won't see are clocks and washrooms. This deliberate attempt is to distract and confuse but also to heighten your senses, to overload your sensory capacity and to trigger emotion. People act upon emotion and justify it later with logic.
Read a detailed article about the techniques casinos use to keep you spending money at the link listed below.